Pitted against the likes of Renault Kwid, Maruti Suzuki was launched on 30th September positioned as a city car.
Leaders are called leaders for a reason. No matter how ordinary their cards are, they always know the right tricks to turn the tables around. This is what seems to have happened with Maruti Suzuki launching the new S-Presso.
Having received 10,000 bookings within just 10 days of the launch is a testimony to the fact that Maruti is not deterred by the current market conditions or competition.
Seems like Maruti has definitely dug deep into the DNA of the mass market, learnt what appeals to them and accelerates faster than any other brand in bringing the consumer’s need to the table.
With the tall & boxy exterior, it seems to have sprung back into the hatchback segment with a win. The BSVI compliant engine that gives out 68 hp and 90Nm of torque gives you a smooth enough driving experience in the city and Maruti being Maruti, stands up to its reputation of offering better mileage (21.4-21.7 kpl), depending on the variant. It comes with a 5-speed Manual and AMT gearbox options.
It is also in sync with the technological advancements as the top-end versions of S-Presso are equipped a SmartPlay Touchscreen infotainment system compatible with Android Auto and Apple CarPlay which can be controlled from the steering.
Starting at Rs. 3.69 lakhs, Maruti has definitely caused a stir and disruption in the hatchback segment after decades with this launch at the price point and the features it offers. Inside, it gets an all black make-up with the round centre console easily stealing the limelight.
Along with this one large package of a car, it is also spoiling the consumers for choice by offering innumerous accessories like LED daytime running lights, chrome garnishes for the grille, roof-rails, side-cladding and so on.
Maruti seems to have taken a cue from other electronic brands and products which are offering the latest technologies at meagre prices and sweeping away a huge chunk of the market share.
The success of S-Presso is also an indication of how SUV styling is the most loved among consumers. This was also a leaning that Maruti gained with its popular Vitara Brezza and replicate the same in a segment below Brezza.
Maruti Suzuki S-Presso will come in six variants – Std, LXI, VXI, VXI AGS, VXI+, and VXI+ AGS with prices starting at Rs 3.69 lakh for the base variant and Rs 4.91 lakh for the top-spec VXI+.
With Maruti being back in the game with a bang, thus tussle between carmakers will surely prove to be a great show for the consumers.