Maruti Suzuki is the largest car maker in India and it has continuously maintained its pole position for many years now. There are many reasons for this. In spite of the entry of many companies from around the world, the automobile market in the country is dominated by the Indo-Japanese venture.
Maruti Suzuki had again maintained the top position in the overall sales in the year 2021. Maruti Swift had once again proved that it is one of the most favourite hatchback of India. In fact the top 3 best-selling cars of India are all from Maruti. Maruti has 6 cars in the top 10 best-selling cars of 2021 in India. Let us see, why and how the Ind0-Japanese carmaker still maintains the numero uno in Indian automobile market.
Early Mover Advantage
Maruti Suzuki is one of the oldest carmaker in the country. What started off as a joint venture between the Japanese Suzuki Corporation and the Indian government has today become one of the largest automakers in the world. Since, the brand is operational from the early 1980s and has sold more cars then everyone put together. Today, the company has 49% of the market share. The rest 51% is shared by all the other players in the market.
Variety of Options
Maruti Suzuki had always maintained a good number of cars in the fleet and this has ensured that every customer has something to choose from. Whether you want a compact hatchback or a sedan or an SUV or a wagon, Maruti Suzuki has got everything in its kitty. Suzuki also makes off-roaders like Gimny.
Apart from the options in the models itself, the company also provides good options when it comes to fuels. It offers, petrol, diesel and CNG fuel options. Recently the company is also venturing into the electric market.
India is a huge market in terms of the size, however, the affordability and purchasing power of an average Indian is much lower than other Asian economies and European economies. So, Suzuki had rightly chosen to focus on the affordable and smaller car models that can be easily sold in the country. The range of Maruti cars starts from almost 3 Lakhs. At such an incredibly low price and a decent resale value, the customers do not think twice before buying the Maruti Suzuki cars.
Fuel Efficient Cars
The famous ad campaign by the company reiterates how much the country is fixed on achieving higher mileage and lower operating costs. Incidentally, Maruti Suzuki designs some of the most fuel efficient cars in the country.
The smaller engine displacement could be an important reason for this. At the same time, even larger engines rom the company also achieve a relatively higher mileage.
Easy to Drive
The Maruti Suzuki right hand drives are some of the most convenient in the drive. The driving experience of the brand is smooth and easy. You can easily drive the cars within a few days as they have a very good control. Most Maruti Suzukis are smaller in size and it is easier to drive even in congested city traffics. This is one of the important factors why the company cars are sold in large numbers.
Low Maintenance Cost
The Maruti engines are made mostly in India. The car models also have a decent life cycle. One interesting thing is that the company has had to stop many car models including the famous Maruti 800, not because the cars had no takers but as the new and changing standards was hard to maintain. Having said that, the company quickly rebounded from the fiasco. Now the cars of the company stick to the most stringent conditions and rules.
Easy Availability of Spares
Most of the parts of the cars are manufactured inside the country itself. Original Equipment Manufacturers in India ensure better and easy availability of spares for the cars. This has made the brand not only the favourite of the car owners but also the mechanics and garage owners.
Better Resale Value
Maruti vehicles also have better resale value in the country. There could be a number of reasons but at the end of the day, when you think about Maruti Suzuki vehicles, they can be easily sold. Since the cars are many in numbers, there is always a demand for the cars. The presence of a wide range of products also help in easier availability of the models.
Maruti Suzuki is Present in Insurance, Garages, & Reselling
Presence of Maruti Suzuki in a number of fields including insurance, auto garages run by the company and the reseller hub known as Maruti True Value is an important addition to the company. Since, the brand is present in all the steps of an automobile lifecycle, it is easier to get the cars from the company.
Some Concerns of Maruti Suzuki Cars
There is no doubt that Maruti Suzuki is the best automobile brand in the country. However, there are many concerns when it comes to safety of the passengers. The company had stopped sending the cars for the Global NCAP testing. The poor and abysmal rating of the models from the company has caused a huge backlash in the industry.
In fact, Tata & Mahindra, both home-grown companies have proved time and again that good quality cars can be made and the people will be interested to buy these models too. It is to be highlighted that Tata has made a resurgence in the recent years. So, Maruti Suzuki has to work on the safety and security of the cars.
The above said reasons are all important and the brand has proved time and again that India is still looking to buy affordable, easy to drive and fuel efficient cars. Are you looking to buy the Maruti Suzuki Alto or the Baleno. Whatever be your choice of the Maruti cars, you can be assured that you are buying a car that will continually amaze you and your family.