Royal Enfield has been in the motorcycle cycle industry for more than 100 years now, creating classics and delivering them according to the demands of its customers. They are the manufacturers of Bullet, Classic, INT650, Continental GT, Himalayan, and Thunderbird. These motorcycles have a niche customer base of their own, no matter the gender.
Therefore, Royal Enfield has launched women apparel and riding gear in India for its female customers. They announced on Monday that the accessories would be made available offline in select stores in a few days while customers can head online and order them from the website. They have taken inspiration from their motto ‘Motorcycling way of Life’ and designed apparel to suit the demands of women, supporting them in their exploration journey. Royal Enfield has released custom-made riding jackets, trousers, gloves and helmets, shirts, shirts, and jeans, all of which are crafted while keeping in mind the varied weather conditions around India and the practices of women riders. The prices start from Rs 700 and go all the way up to Rs 14,000.
Puneet Sood, head of apparel department at Royal Enfield said, “Royal Enfield has a longstanding allegiance of providing a ‘pure motorcycling’ adventure for everyone who loves the Motorcycling way of Life, and this goes beyond the legendary motorcycles and includes our range of apparel and riding gear too.
The Protective and Lifestyle Apparel stands for Safety, Comfort, and Style. We are happy to launch our range of women’s riding gear and apparel and aim at improving the motorcycling experience for women riders.” He emphasized the need to support women riders and that it was only natural for the company to design apparel accessible and comfortable for women.
To promote women’s clothing, they will initiate a digital campaign #DeedsNotWords where compelling stories of adventurous souls will be shared who are defying convention and pursuing the ‘Motorcycling way of Life.’