Hyundai Motor America reported total July sales of 57,677 units, a 1% increase compared with July 2019. Retail sales grew 4%, the third consecutive month of increasing retail sales. Fleet sales were down 32% and represented 7% of total volume. During the first six months of 2020, Hyundai increased its retail market share nearly a full point, the biggest gain in the industry. That trend is expected to continue after July industry sales are analyzed.
Hyundai sold 53,555 retail units in July, with SUVs representing 67% of the total retail mix. Hyundai SUV retail sales grew 16%. Retail sales of the flagship SUV Palisade were up 87%, establishing a new overall and retail monthly sales record, surpassing the previous record set in June 2020. Retail sales were up across the Hyundai lineup: Santa Fe 9%, Kona 12%, Sonata 7% and Accent 7%.
July Sales Summary
Jul-20 – 57,677
Jul-19 – 57,340
2020 YTD – 330,274
2019 YTD Hyundai – 390,668
“Achieving an overall sales increase despite the ongoing pandemic is a tremendous accomplishment and speaks to the depth and quality of our product lineup and resiliency of our dealers,” Hyundai Motor America. “Our inventory levels are stable and customers are able to find the Hyundai vehicle that best suits their needs. Hyundai dealers have been outstanding partners in responding to the pandemic and helping put customers at ease. In a Hyundai survey of vehicle owners, 95% said adopting cleaning protocols is important and 87% of Hyundai owners surveyed that visited a dealership recognized Hyundai’s Clean Assurance standards. There is still uncertainty in the economic conditions moving forward, but we will remain laser focused on the customer.”